Brief of Strategies for Marketing “Nano Inside”

The data is reproduces from the website. Nanotechnology-based products that address large consumer markets are increasingly being launched.  Management at companies making and selling such products must decide how to market those products. In particular, companies must decide whether their marketing campaigns should emphasize the nanoscale components or materials inside of the products.  In this [...]

Key patent strategies for nanotechnology inventors

A very useful article has been published by Nanowerk Spotlight on patent strategies for nanotechnology inventors.  Following are the excerpts from the article  At its simplest, a country’s patent system provides for the disclosure of information about inventions. To obtain a patent, an inventor must ‘teach’ the public how to make and use the invention [...]