Brief of Strategies for Marketing “Nano Inside”

The data is reproduces from the website. Nanotechnology-based products that address large consumer markets are increasingly being launched.  Management at companies making and selling such products must decide how to market those products. In particular, companies must decide whether their marketing campaigns should emphasize the nanoscale components or materials inside of the products.  In this [...]

IBM Develops Patent Quality Index Tool

The data is reproduces from the website. IBM researchers, including a team from IBM India Research Labs (IBM IRL), have developed a tool — Patent Quality Index — to address the issue of low-quality patents. Using the company’s advanced statistical and data analytics expertise, IBM has created a tool to assist patent applicants, examiners and [...]